Socks
Men's Wool'D Wool'D West Crew Lightweight Lifestyle Socks
Northfield, VT
Price
$24.00
About this piece
No bronco can buck you in this wild and woolly Lightweight Crew. Ride through life in this rodeo-ready style that guarantees comfort, durability, and fit. And though our socks are tough, still watch out for the cacti.
About the artist
Ric Cabot's family has been making socks in the same Northfield mill since 1978. When cheap imports nearly killed the business, Ric pivoted to premium merino wool and slapped an unconditional lifetime guarantee on every pair. The bet worked. Darn Tough now knits over 30,000 pairs a day, employs 300+ Vermonters, and has an estimated return rate under 3%. The guarantee isn't a gimmick — it's a quality control mechanism that forces them to build socks that simply don't wear out.
Read more →More by
Ric Cabot
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