For indie outdoor brands
Get your brand in front of
people who care about craft.
IndieOut is the directory built for brands like yours — makers who care about craft, not volume. No algorithms burying your work. No race to the bottom. Just your brand in front of the outdoor community that appreciates where things come from.
90%
revenue goes to you
$0
listing fees, ever
623+
indie brands already here
24+
mountain towns represented
You already have options. Here's why this one's different.
Etsy buries outdoor brands next to dropshippers. Shopify means doing all your own marketing. Amazon doesn't care about your story. IndieOut is the only directory built specifically for independent outdoor brands.
| IndieOut | Etsy | Shopify | Amazon | |
|---|---|---|---|---|
| Revenue to you | 90% | ~80% | ~97%* | ~70% |
| Monthly fee | $0 | $0 | $39+ | $39.99 |
| Listing fees | None | $0.20/item | None | Varies |
| Built-in outdoor audience | ✓ | ✕ | ✕ | ✕ |
| Your brand story front & center | ✓ | ✕ | ✓ | ✕ |
| No competing with dropshippers | ✓ | ✕ | ✓ | ✕ |
*Shopify keeps ~97% per sale but charges $39+/mo and you drive all your own traffic.
Brands already on IndieOut
From Bozeman to Asheville, Fairbanks to Telluride.
Three steps. Two minutes.
Create your brand profile
Name, logo, brand colors, and your story. Your brand page looks like yours — not a cookie-cutter template.
We pull in your products
We sync products from your existing website. Customers click through to buy directly from you — no middleman, no commission.
Get discovered by outdoor enthusiasts
Your brand shows up in town pages, category pages, and search. Built-in audience of people who seek out independent brands.
What your brand gets
Your own branded shop page
Custom banner, logo, accent color, and brand story
Featured in your town's page
Buyers browse by mountain town — your location is an asset
No ads competing with your listings
We never let brands pay to outrank others
Direct Stripe payouts
Money goes straight to your bank, not ours
A curated audience that values craft
Our buyers seek out independent brands on purpose
Cancel anytime, no contracts
No lock-in, no annual plans, no surprises
Ready to get listed?
Create your free account and add your brand in under 2 minutes.