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Men's Thermolite® Beer Badge Over-the-Calf Midweight Ski & Snowboard Socks

Socks

Men's Thermolite® Beer Badge Over-the-Calf Midweight Ski & Snowboard Socks

Ric Cabot

Northfield, VT

Price

$30.00

About this piece

Dedicated to and inspired by the legendary 10th Mountain Division, the Beer Badge sock honors this alpine army division. Known for their heroics during WWII and contributions to the ski industry, this sock is about as close to buying these veterans a beer as you can get. Plus, the new THERMOLITE® ECOMADE synthetic fabric adds warmth, comfort, and durability for long days in the ski/ride boots.

About the artist

Ric Cabot's family has been making socks in the same Northfield mill since 1978. When cheap imports nearly killed the business, Ric pivoted to premium merino wool and slapped an unconditional lifetime guarantee on every pair. The bet worked. Darn Tough now knits over 30,000 pairs a day, employs 300+ Vermonters, and has an estimated return rate under 3%. The guarantee isn't a gimmick — it's a quality control mechanism that forces them to build socks that simply don't wear out.

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