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Men's The Standard Crew Cushioned Lightweight Lifestyle Socks

Socks

Men's The Standard Crew Cushioned Lightweight Lifestyle Socks

Ric Cabot

Northfield, VT

Price

$25.00

About this piece

Despite the implied simplicity of The Standard, it’s anything but simple. Delivering cushioned durability without any bulk, this Lightweight Crew commands authority—and softness—with every step. No slipping, no bunching, no blisters…. it all comes standard.

About the artist

Ric Cabot's family has been making socks in the same Northfield mill since 1978. When cheap imports nearly killed the business, Ric pivoted to premium merino wool and slapped an unconditional lifetime guarantee on every pair. The bet worked. Darn Tough now knits over 30,000 pairs a day, employs 300+ Vermonters, and has an estimated return rate under 3%. The guarantee isn't a gimmick — it's a quality control mechanism that forces them to build socks that simply don't wear out.

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