Socks
Men's The Standard Crew Lightweight Lifestyle Socks
Northfield, VT
Price
$24.00
About this piece
There’s nothing standard about a Merino Wool sock that’s Guaranteed for Life—but here goes nothing. Featuring a high-density stitch count, The Standard Crew is built to breathe and hold its fit from the boardroom to the dance floor. How’s that for a Lightweight?
About the artist
Ric Cabot's family has been making socks in the same Northfield mill since 1978. When cheap imports nearly killed the business, Ric pivoted to premium merino wool and slapped an unconditional lifetime guarantee on every pair. The bet worked. Darn Tough now knits over 30,000 pairs a day, employs 300+ Vermonters, and has an estimated return rate under 3%. The guarantee isn't a gimmick — it's a quality control mechanism that forces them to build socks that simply don't wear out.
Read more →More by
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