Chris Benchetler

Craft brewery at 8,000 feet, brewing with snowmelt from the Eastern Sierra since 2009. Their IPA 395 is named for the highway that connects every mountain town from Reno to LA. Taproom on Lake Mary Road with views of the Sherwin Range.

Consignment outdoor gear shop in Mammoth Lakes stocked by locals who upgrade every season. Skis, bikes, climbing gear, and backcountry equipment at mountain-town prices. The shop where pro athletes offload last year's gear and weekend warriors find deals.

Family-owned merino wool base layers from Mammoth Lakes. Founded by a former ski brand designer who noticed pro athletes always chose merino over synthetics. Simple, durable layers that work from the resort to the trail to the couch.

Fine art landscape photography gallery in the Village at Mammoth showcasing the Eastern Sierra, Yosemite, and Owens Valley. Prints on metal, canvas, and archival paper by photographers who live and shoot in the Sierra year-round.

Truckee's hometown brewery on the historic downtown strip. Small-batch ales brewed at 6,000 feet with Sierra snowmelt. Their taproom is where ski bums, bikers, and locals collide after a day in the mountains. Opened in 2014 and immediately became the town's living room.

Handbuilt and thrown ceramics — vases, bottles, vessels — from a home studio in Big Sur. Belgian-born Anemone Delvoie moved to California in 2011. Her work is carried at General Store and Phloem Studio.