The Outworker

The Story This collaboration didn’t start with a marketing plan; it started with a cold email. When Antonio Ciongoli ( 18 East ) reached out to Johnson Woolen Mills for his "Homegrown" project, he was a designer looking to work with the heritage wool company he’d admired since childhood. Shortly after hitting send, he got a call from an unknown Vermont area code. "Kenny?" (Antonio's middle name) The voice on the other end was Gene Richards. Gene and his family had lived across the street from...